MAKEUP RULES: The power of pure plants

October 16. 2013 2:16AM
By Bobby Walsh (The Real King Bob) Weekender Correspondent 

Going green is a term I haven’t heard in quite a while, but it doesn’t mean everyone has stopped or companies have given up on saving the planet.

One company in particular who has always been a great part in the effort to a better tomorrow is Aveda. The Aveda mission statement says it all: “Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”

I was introduced to Aveda about seven years ago and can absolutely confirm they have been true to their beliefs. Aveda makeup is by far and will always be my go-to makeup line for all of my essentials that work best on mostly everyone. Their makeup line is nice and simplified, stripped down to the basics yet fully customizable. You can mix, blend, and layer different products in the line to achieve any result, whether it be a dark, smoky eye, airbrushed editorial runway makeup, bridal makeup, to everyday use.

I was recently informed that by taking the lip saver lip protector out of the makeup line, Aveda can now call their makeup line vegan. One of my favorite products they came out with is the inner light mineral tinted moisturizer in sheer; that is colorless and includes broad spectrum SPF 15 for $28 and can be found locally at The Sapphire Salon & Spa (2211 Shoppes Blvd., Moosic) on Montage Mountain or at thesapphiresalon.com.

The tinted moisturizer, along with most of the makeup line, is charged with tourmaline gemstones, which reflect the sun and give a natural radiance to the skin. This product is great for guys to just brighten up their skin or for girls to put as a protection prepping primer for under their foundation

Another great concept they introduced was their color options eye shadow transformer, which is a small gray bottle of clear liquid that includes a brush that you can use to convert your Aveda eye shadows into long-wear eyeliner or to protect and enhance your shadow for a more waterproof inspired wearability for $25.

The last product I feel everyone should have is their Nourish-mint colorless lip definer liner with built in lip treatment. This liner will prevent your lipstick from bleeding as well as show your lipstick’s true color, plump over time, hydrate, and condition your lips. It’s sheer in color so you don’t have to be a pro artist to get that perfect outline for $20 on aveda.com.

Tip: To get a deeper, darker color on your lid with Aveda, fill your lid in with one of their eye definer pencils before applying the shadow.

Trick: The darkest brown color in Aveda’s Petal Essence Eye Color Trio called Gobi Sands is the absolute perfect color for your brows!

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